{"title":"Essentials","description":"","products":[{"product_id":"ajpe-49","title":"AJPE-49 EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eUnveil the essence of celestial beauty with Asim Jofa's Essentials collection. Like a moonlit voyage, this captivating ensemble in the depths of True Navy mesmerizes the senses. The cambric shirt dances with elegance, adorned by delicate white and silver embroidery that weaves constellations of enchantment along the neckline and embroidered border for the front daman. Sleeves crafted from dyed cambric embellish the ensemble with embroidered borders, evoking ethereal grace. The plain dyed wide-width cambric shirt, a celestial canvas, serves as the backdrop to showcase the celestial artistry. The trouser, draped in dyed wider width cambric, is gracefully elevated with an embroidered border, completing this celestial symphony.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDESIGN DETAILS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 embroidered neckline on cambric\u003c\/li\u003e\n\u003cli\u003e30\" embroidered border for front daman on cambric\u003c\/li\u003e\n\u003cli\u003e1 meter dyed cambric for the sleeves with embroidered borders\u003c\/li\u003e\n\u003cli\u003e1.5 meter plain dyed wide width cambric for shirt\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered border for trouser on cambric\u003c\/li\u003e\n\u003cli\u003e1.5 meter dyed wider width cambric for trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795402748085,"sku":"AJPE-49-Unstitched","price":2740.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795402780853,"sku":"AJPE-49-XS","price":4090.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795402813621,"sku":"AJPE-49-S","price":4090.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795402846389,"sku":"AJPE-49-M","price":5450.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795402879157,"sku":"AJPE-49-L","price":5450.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/4_b569a295-029d-4b73-9149-1f70f53ce673.jpg?v=1731523836"},{"product_id":"ajpe-48","title":"AJPE-48 EMBROIDERED CAMBRIC 1 PC","description":"\u003cp\u003eAn embodiment of understated grandeur, this rust cambric shirt is a captivating work of art. The intricate embroidery with border and sleeve creates a captivating textural interplay, drawing the eye in with its rhythmic repetition. The long shirt's olive base color is enlivened by a pop of shimmering golden thread, Discover your personal style with Asim Jofa’s Essential versatile collection.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.7 meter embroidered front booti with border on cambric\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered border for the sleeve on cambric\u003c\/li\u003e\n\u003cli\u003e1.3 meter plain dyed wide width cambric for back \u0026amp; sleeve\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795403174069,"sku":"AJPE-48-Unstitched","price":1920.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795403206837,"sku":"AJPE-48-XS","price":4150.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795403239605,"sku":"AJPE-48-S","price":4150.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795403272373,"sku":"AJPE-48-M","price":3120.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795403305141,"sku":"AJPE-48-L","price":3120.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/3_542e9c80-3b90-4e5a-8e7b-1e819023831a.jpg?v=1731523846"},{"product_id":"ajpe-46","title":"AJPE-46 EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eAn evocative Ice-water shade defines this pristine cambric shirt, evoking a sense of serenity and calm. The shirt's design is marked by tasteful embellishments, such as the embroidered lace neckline crafted from airy organza, and the lush bunches adorning the front daman and sleeve border. A sheer net dupatta adds a note of sophisticated femininity to this charming ensemble.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 meter embroidered lace for neckline on organza\u003c\/li\u003e\n\u003cli\u003e2 r\/l embroidered bunches for front daman on organza\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered border for sleeve on organza\u003c\/li\u003e\n\u003cli\u003e2.1 meter plain dyed wide width cambric for shirt\u003c\/li\u003e\n\u003cli\u003e2.5 meter net dupatta\"\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795404124341,"sku":"AJPE-46-Unstitched","price":2670.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795404157109,"sku":"AJPE-46-XS","price":5250.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795404189877,"sku":"AJPE-46-S","price":3940.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795404222645,"sku":"AJPE-46-M","price":3940.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795404255413,"sku":"AJPE-46-L","price":3940.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/051A8746.jpg?v=1731523858"},{"product_id":"ajpe-43","title":"AJPE-43 (2-PC) EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eSlay this tango red cambric shirt, with rocking embroidery which is the star of the show. This shirt is a monument to the designer's devotion, from the embroidered bunches embellishing the sleeves to the subtle chann on the front and sleeves with contrasting borders. The embroidered trim around the trouser legs makes the whole outfit look polished and put together.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 pair of Embroidered bunches for sleeves on cambric\u003c\/li\u003e\n\u003cli\u003e0.7 meter Embroidered Chann for Front with border on Cambric\u003c\/li\u003e\n\u003cli\u003e1 meter Embroidered Chann for sleeve with border on Cambric\u003c\/li\u003e\n\u003cli\u003e1 meter Embroidered border for trouser on Cambric\u003c\/li\u003e\n\u003cli\u003e30\" plain dyed wide width Cambric for Back\u003c\/li\u003e\n\u003cli\u003e1.5m dyed wider width Cambric for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pret Essentials '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795404550325,"sku":"AJPE-43-Unstitched","price":2740.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795404583093,"sku":"AJPE-43-XS","price":4770.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795404615861,"sku":"AJPE-43-S","price":4770.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795404648629,"sku":"AJPE-43-M","price":4770.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795404681397,"sku":"AJPE-43-L","price":4770.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/051A6864.jpg?v=1731523869"},{"product_id":"ajpe-34","title":"AJPE-34 (2-PC) EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eAs whimsical as a mermaid, the sea green cambric shirt and trouser ensemble is an ode to understated elegance. The embroidered center panel and sleeve border on cambric add a hint of traditional charm to the outfit, while the plain dyed cambric fabric is a tribute to the designer's minimalist approach to fashion. 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The basic cambric shirt and pants promise effortless charm, while the daman bunch for the front on organza adds a touch of flair. The sublime serpentine embroidery takes the entire look to the next level with its touch of grandeur. Reinvent your wardrobe and discover your true style with Asim Jofa’s Essential collection.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1.25 meter embroidered lace for the neckline on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered lace for sleeve \u0026amp; chaak on organza\u003c\/li\u003e\n\u003cli\u003e2 R\/ L daman bunch for the front on organza\u003c\/li\u003e\n\u003cli\u003e2.1 meter plain dyed wide width cambric for shirt\u003c\/li\u003e\n\u003cli\u003e1.5 meter dyed wider width cambric for trousers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795408285877,"sku":"AJPE-31-Unstitched","price":2820.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795408318645,"sku":"AJPE-31-XS","price":4840.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795408351413,"sku":"AJPE-31-S","price":4840.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795408384181,"sku":"AJPE-31-M","price":4840.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795408416949,"sku":"AJPE-31-L","price":4840.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/3_23cc7e7f-31c2-4ac6-826b-ba3cc38e9102.jpg?v=1731523929"},{"product_id":"ajpe-38","title":"AJPE-38 EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eDress to impress and take on the world with confidence. In this tantalizing rhubarb-colored ensemble, the embroidered neckline and sleeve bunches on delicate cambric add an exquisitely refined touch. The intricate border for the front daman on the transparent organza layer adds a subtle yet striking contrast. The yarn-dyed dupatta in coordinating hues brings an elegant cohesiveness to the whole look.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 embroidered neckline on cambric\u003c\/li\u003e\n\u003cli\u003e1 pair of embroidered bunches for the sleeve on cambric\u003c\/li\u003e\n\u003cli\u003e0.7 meter embroidered border for front daman on organza\u003c\/li\u003e\n\u003cli\u003e2.1 meter plain dyed wide width cambric for shirt\u003c\/li\u003e\n\u003cli\u003e2.5 meter yarn dyed dupatta\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795408875701,"sku":"AJPE-38-Unstitched","price":2290.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795408908469,"sku":"AJPE-38-XS","price":4170.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795408941237,"sku":"AJPE-38-S","price":4170.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795408974005,"sku":"AJPE-38-M","price":4170.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795409006773,"sku":"AJPE-38-L","price":4170.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/5_42b07ed4-00bb-41bf-a28e-fb49d8b10b31.jpg?v=1731523939"},{"product_id":"ajpe-47","title":"AJPE-47 EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eThe raspberry-pink hue of this cambric shirt and trouser ensemble oozes an air of playfulness, making it a must-have for the fashion-savvy. The bold blue embroidery howls extravagance. Our trendy silhouettes will make you the talk of the town. 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The subtle yet striking color of this sage green cambric shirt is complemented by the intricate embroidery and sequence line hot pink dupatta. 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The white embroidery on the shirt's central panel and borders reflects a keen eye for detail. The use of organza in a variety of colors for the dupatta is an ingenious approach to liven up the attire. Anyone looking to make a strong fashion statement might want to get this piece of fashion by Asim Jofa.\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 embroidered center panel on cambric\u003c\/li\u003e\n\u003cli\u003e0.7 meter embroidered border for the front on organza\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered border for the sleeve on organza\u003c\/li\u003e\n\u003cli\u003e1.8 meter plain dyed wide width cambric for side panels, back \u0026amp; sleeve\u003c\/li\u003e\n\u003cli\u003e2.5 meter multi-shaded organza dupatta\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Festive Pret '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795410907317,"sku":"AJPE-37-Unstitched","price":2590.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795410940085,"sku":"AJPE-37-XS","price":5150.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795410972853,"sku":"AJPE-37-S","price":3870.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795411005621,"sku":"AJPE-37-M","price":3870.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795411038389,"sku":"AJPE-37-L","price":3870.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/6_32559694-de19-4478-9aee-6709f87634ae.jpg?v=1731523980"},{"product_id":"ajpe-35","title":"AJPE-35 (2-PC) EMBROIDERED CAMBRIC 2 PCS","description":"\u003cp\u003eThis delectable chocolate brown ensemble from Asim Jofa’s Essential collection is a sartorial indulgence for the fashion-conscious. The embroidered front and sleeves on cambric add an element of sophistication, while the multi-shaded organza dupatta serves as a breathtaking accent with an impeccable blend of sacramento green. 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The embroidered center panel and sleeve borders, executed with artistry and finesse, add depth and texture to the design. The plain dyed cambric on the sides, back, and sleeves provides balance to the overall look, while the cambric trousers bring a touch of practicality and versatility. 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The exquisite embroidery on the front, sleeves and chaak border adds a touch of cultural flair to this minimalistic design, while the dyed cambric trouser ensures comfort throughout the day. 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The intricate embroidery on the front and sleeves adds an exquisite touch to the cambric fabric, while the dyed trousers complete the look with a chic flair. 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This soft pink cambric shirt is a perfect example of just that. Featuring a gorgeously embroidered center panel and side panels on the front, as well as an intricate daman border for both front and back, this piece is a testament to the power of subtle. The embroidered sleeves add an extra touch of poise, making this shirt the perfect choice for a sophisticated, feminine look. 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The pop of aqua adds a touch of modernity to the traditional design, making it ideal for the trendsetting woman. The zari chiffon dupatta is the ultimate finishing touch, adding a sense of sophistication and grace to the ensemble.\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDESIGN DETAILS:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e0.8 meter (wider width) embroidered front on cambric.\u003c\/li\u003e\n\u003cli\u003e0.6 meter (wider width) embroidered sleeves on cambric\u003c\/li\u003e\n\u003cli\u003e0.8 meter (wider width) plain dyed cambric for back\u003c\/li\u003e\n\u003cli\u003e1.25 meter (wider width) dyed cambric for trouser\u003c\/li\u003e\n\u003cli\u003e2.5 meter dyed zari chiffon dupatta\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pret Essentials '23","offers":[{"title":"Unstitched \/ One Size","offer_id":44795426832565,"sku":"AJPE-09-UNSTITCHED","price":3790.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ XS","offer_id":44795426865333,"sku":"AJPE-09-XS","price":5820.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ S","offer_id":44795426930869,"sku":"AJPE-09-S","price":5820.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ M","offer_id":44795426963637,"sku":"AJPE-09-M","price":5820.0,"currency_code":"PKR","in_stock":false},{"title":"Stitched \/ L","offer_id":44795426996405,"sku":"AJPE-09-L","price":5820.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/051A7290.jpg?v=1731524227"},{"product_id":"ajpe-20","title":"AJPE-20 (1-PC) EMBROIDERED CAMBRIC 1 PC","description":"\u003cp\u003eThis one-piece from Essentials collection is a celebration of life and vigor in a dazzling shade of neon lime. An elegant touch of embroidery around the neckline of a cambric shirt makes the bright color pop. A border of delicate embroidery and bright colors decorates the front, and an analogous border adorns the sleeves for a sophisticated aesthetic. To shine up the embroidered daman border, the reverse is kept simple with plain dyed cambric. Wearing this ensemble is like a refreshing sip of a lime-infused cocktail, with its invigorating color and dynamic design. 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The intricately embroidered front and back panels on the self-jacquard lend a sense of playfulness and opulence to this elegant number. The daman border of the front panel adds a further touch of detail that speaks to the artisanal excellence of this design. The trousers are crafted in dyed cambric and the dupatta, in yarn-dyed fabric, complements the entire ensemble, adding a touch of whimsy and sophistication to the overall look. 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The embroidered center panel on the front commands attention, while the side panels and sleeve borders add a delicate touch of elegance. The intricate daman border on both the front and back creates an alluring silhouette, making this piece an absolute must-have for the fashion-conscious. The plain dyed cambric for the back and sleeves perfectly balances the embroidery and gives it a modern edge. 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A cambric shirt boasts an embroidered front that catches the eye, while the embroidered sleeves add a touch of whimsy. The back is kept plain dyed cambric, adding a dash of contemporary minimalism to this otherwise traditional piece. The dyed cambric trousers match the shirt, creating a harmonious look. But it's the zari chiffon dupatta that steals the show, with its delicate sheen and elegant draping. 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