{"title":"Makhmal Velvet 25","description":"","products":[{"product_id":"ajulm-01-embroidered-velvet-unstitched-3-pcs","title":"AJULM-01 Embroidered Velvet Unstitched 3 Pcs","description":"This black velvet ensemble rises like a quiet empire, commanding, unhurried and steeped in a richness that feels almost sovereign. Light gold zari and sequins trace the shirt like strokes of dusk meeting dawn, creating a glow that doesn’t shine loudly but reverberates with festive grandeur. The embroidery holds its own gravity, drawing the eye the way a flame pulls the gaze in a darkened room. Paired with an intricately embroidered dupatta that moves with the grace of whispered rites, the outfit becomes an experience that is profound, regal and unforgettable. Presented in two bespoke stylings, ensuring you attain the exquisite aesthetic you desire.\u003cbr\u003e\u003cem\u003eDisclaimer: The sleeveless look and crushed lehenga are styled exclusively for the shoot. The article includes sleeves and trouser fabric.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back small border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on organza\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width charmeuse silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073626992821,"sku":"AJULM-01-UNS","price":10350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6934.jpg?v=1764746044"},{"product_id":"ajulm-02-embroidered-velvet-unstitched-3-pcs","title":"AJULM-02 Embroidered Velvet Unstitched 3 Pcs","description":"This deep purple velvet piece unfolds like a relic lifted from a forgotten treasury, its surface breathing with antique gold zari and sequins that echo the artistry of old-world ateliers. The heavily embroidered front offers a quiet homage to vintage zardozi work, revealing intricacies that feel almost ceremonial. Scalloped sleeves and a scalloped daman sharpen its silhouette, giving the richness a refined edge. Paired with a beautifully embroidered trouser and a scalloped dupatta that glides with stately elegance, the ensemble becomes a vision crafted for those who understand the poetry of heirloom craft.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on net\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered trouser with border on silk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627123893,"sku":"AJULM-02-UNS","price":16999.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6055.jpg?v=1764746045"},{"product_id":"ajulm-03-embroidered-velvet-unstitched-3-pcs","title":"AJULM-03 Embroidered Velvet Unstitched 3 Pcs","description":"Some outfits feel as if they were born from pure pigment, rising from a well of color that refuses to be forgotten. This magenta velvet piece commands its place with a front embroidered in gold zari, sequins and threads of navy, green and rust that strike like painterly strokes across a rich canvas. The back shimmers with delicate chann, adding a celestial dusting of sparkle. A contrasting navy dupatta embroidered in harmonious tones deepens the visual poetry. Pictured in two styling moods, the ensemble offers the freedom to shape its story to your own.\u003cbr\u003e\n\u003cem\u003eDisclaimer: The lehenga is used for shoot styling only. This article includes trouser fabric.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e35\" embroidered back chaan on velvet\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered front \u0026amp; back border on velvet\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on net\u003c\/li\u003e\n\u003cli\u003e1.5 meter wide width silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627222197,"sku":"AJULM-03-UNS","price":10110.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6727.jpg?v=1764746047"},{"product_id":"ajulm-04-embroidered-velvet-unstitched-4-pcs","title":"AJULM-04 Embroidered Velvet Unstitched 4 Pcs","description":"Steeped in the richness of jewel-toned opulence, this navy blue creation amalgamates the beauty of raw silk and velvet in a quiet conversation, each heightening the other’s grandeur. The velvet waistcoat is a canvas of color, adorned with embroidery in bright pink, serene green and vivid blue, intertwined with antique gold zari and sequins that shimmer with controlled brilliance. The raw silk shirt picks up the same palette, creating a rhythm of hues that feel both regal and contemporary. Paired with embroidered trousers and an embroidered dupatta, the ensemble radiates a deeply sophisticated charm.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right waistcoat on green velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back waistcoat on green velvet\u003c\/li\u003e\n\u003cli\u003e31\" embroidered front chaan on navy blue raw silk\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back chaan on navy blue raw silk\u003c\/li\u003e\n\u003cli\u003ePair of embroidered sleeves with border on navy blue raw silk\u003c\/li\u003e\n\u003cli\u003e1.5 meter embroidered front \u0026amp; back border on green velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on navy chiffon\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on navy blue raw silk\u003c\/li\u003e\n\u003cli\u003e2 meter embroidered trouser with border on navy blue raw silk\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627287733,"sku":"AJULM-04-UNS","price":9990.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6453.jpg?v=1764746048"},{"product_id":"ajulm-05-embroidered-velvet-unstitched-2-pcs","title":"AJULM-05 Embroidered Velvet Unstitched 2 Pcs","description":"Forged in the glow of burnished luxury, this maroon-red velvet ensemble carries the warmth of a late winter sunset, its shirt alive with rust, honey mustard and green threadwork that weave a tapestry of rich tonal play. Antique gold sequins and subtle glimpses of zari punctuate the design with glints of brilliance, giving the embroidery a refined luminosity. Paired with embroidered trousers and photographed in two distinct styling forms, the ensemble invites creative freedom while retaining its inherently imperial aura.\u003cbr\u003e\u003cem\u003eDisclaimer: The Sleeveless look is styled exclusively for the shoot, this article comes with sleeves.\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered trouser with border on velvet\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627386037,"sku":"AJULM-05-UNS","price":10199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6302.jpg?v=1764746049"},{"product_id":"ajulm-06-embroidered-velvet-unstitched-3-pcs","title":"AJULM-06 Embroidered Velvet Unstitched 3 Pcs","description":"Shaped from the purity of winter opulence, this ivory velvet ensemble holds the quiet nobility of a ceremonial robe, this front-open jacket styled shirt is illuminated with fuchsia, rust and green threadwork that bloom beautifully like roses across the fabric, along with light gold zari and sequins adding a celestial sheen, soft yet unforgettable. Paired with flared Dhaka pajama, the look sits at the intersection of grandeur and movement. The trouser fabric allows you to choose between a farshi shalwar or Dhaka pajama, giving the outfit a sense of personal authorship. A beautifully embroidered dupatta completes the look with an air of effortless grace.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front side left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e31\" embroidered back with border on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve with border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on chiffon\u003c\/li\u003e\n\u003cli\u003e3.25 meter wide width raw silk for trouser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627451573,"sku":"AJULM-06-UNS","price":10350.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A7289.jpg?v=1764746051"},{"product_id":"ajulm-07-embroidered-velvet-unstitched-3-pcs","title":"AJULM-07 Embroidered Velvet Unstitched 3 Pcs","description":"Captured in the depth of imperial mahogany, this deep maroon ensemble carries the echo of Mughal courts, its short shirt shaped by the discipline of royal artistry where antique gold zari and antique gold dual-sequins in cupped and 3 mm styles interplay with rust and deep gold threadwork, forming a surface that glows with sculpted richness. Paired with a heavily embroidered zari net dupatta and refined embroidered trousers, the ensemble becomes a harmony of trend and tradition, crafted for the woman who inhabits both worlds with ease.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered back with border on velvet\u003c\/li\u003e\n\u003cli\u003e30\" embroidered front border on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e30\" meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on zari net\u003c\/li\u003e\n\u003cli\u003e2 yard embroidered trouser with border on silk\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627582645,"sku":"AJULM-07-UNS","price":10199.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6547.jpg?v=1764746052"},{"product_id":"ajulm-08-embroidered-velvet-unstitched-3-pcs","title":"AJULM-08 Embroidered Velvet Unstitched 3 Pcs","description":"Caressed in the warmth of sunlit earth, this rust velvet ensemble holds the allure of a sunset, its short shirt adorned with a richly embroidered front and back built from ethnic motifs that feel deeply rooted. Antique gold zari and cupped sequins are joined by threads of green, fuchsia, purple and light rust, creating a tapestry of color that feels vibrant yet grounded. The embroidered silk trousers in a lighter rust shade complement its palette, while the contrasting magenta dupatta adds a striking counterpoint like a twilight sky. The result is an ensemble bursting with texture, color and a luxurious rhythmic flow.\u003cbr\u003e\u003cbr\u003e\n\n\u003cstrong\u003eDESIGN DETAILS:\u003c\/strong\u003e\n\u003cul\u003e\n\u003cli\u003eEmbroidered front center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered front left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back center panel on velvet\u003c\/li\u003e\n\u003cli\u003eEmbroidered back left \u0026amp; right panel on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve chaan on velvet\u003c\/li\u003e\n\u003cli\u003e1 meter embroidered sleeve border on velvet\u003c\/li\u003e\n\u003cli\u003e5 meter embroidered chaak border on velvet\u003c\/li\u003e\n\u003cli\u003e2.5 meter embroidered dupatta with 4 side border on magenta chiffon\u003c\/li\u003e\n\u003cli\u003e2 yard embroidered trouser with border on raw silk\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"Makhmal Velvet 25","offers":[{"title":"Default Title","offer_id":52073627713717,"sku":"AJULM-08-UNS","price":10110.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0670\/6275\/9605\/files\/052A6235.jpg?v=1764746053"}],"url":"https:\/\/airajofa.com\/collections\/makhmal-velvet-25.oembed","provider":"Aira Jofa","version":"1.0","type":"link"}